Born and raised in Long Beach before eventually relocating to the Bay Area as a teenager, Yung LB’s story is built on hustle, survival, culture, and vision. Proud of his Tongan heritage, LB grew up surrounded by different influences that would later shape both his music and entrepreneurial mindset. While many around him were caught up in street life, he focused on sports, creativity, and finding his own lane early on. Even as a kid, he carried the belief that he was destined for something bigger.
Growing up wasn’t easy. LB has spoken openly about being exposed to gang culture through older family members while also navigating his own mistakes and early habits. But those experiences became fuel for his ambition instead of distractions. He credits much of his growth to the structure and guidance he received from his late mentor Jack, who helped him sharpen his focus and think bigger than his environment. Over time, LB turned his energy away from destructive habits and toward building businesses, brands, and music that reflected his lifestyle and mindset.
Before becoming widely recognized as an entrepreneur, LB was already creating motion through music and street marketing. One of his earliest projects, Cups ‘n’ Good Budds in 2015, introduced listeners to his raw style and authentic personality. As his name continued growing, projects like Cookie Boyz, The Cookup, and New Runtz City helped build a strong underground following while also documenting his evolution as both an artist and businessman.
A major turning point came through his involvement with the Cookies movement and the Cookies Boyz street team. Traveling, networking, and learning firsthand how major brands moved gave LB a deeper understanding of marketing and brand awareness. He saw the power of culture, consistency, and direct connection with people. Those lessons would later become the foundation for everything he built on his own.
LB eventually became one of the key figures connected to the rise of the Runtz brand. From discovering quality product in Oakland to helping push the branding and viral marketing behind it, he understood early how important presentation and culture were. Instead of relying on traditional promotion, LB embraced internet culture, memes, word-of-mouth marketing, and in-person networking at major events like the Emerald Cup. What started as an idea quickly turned into one of the most recognizable names in cannabis culture.
But LB’s vision always stretched beyond one business. Over the years, he expanded into multiple ventures while continuing to build his personal identity and brand. Whether through partnerships, independent business moves, or music, he consistently focused on ownership and longevity. His mindset has always been bigger than trends — building an empire instead of chasing moments.
That same mentality carries into his music today. His latest collaborative EP with JBTURNMEUP, Trappin 101 the QP, keeps things raw and straightforward. The four-track project features no guest appearances, allowing both artists to fully lock into their chemistry and deliver records centered around hustle, experience, and street motivation. The EP continues LB’s tradition of blending real-life experiences with entrepreneurial energy, giving listeners music that feels authentic to his journey.
From Long Beach to the Bay Area, from underground music projects to helping shape one of the biggest lifestyle brands in modern cannabis culture, Yung LB’s story is about vision, persistence, and believing in something before the world sees it.
