Sharpened by Atlanta, Driven by Hunger: The Rise of Dreek Jones
Rising out of Atlanta, Dreek Jones carries himself like someone who understands pressure — and knows how to turn it into purpose. His childhood wasn’t…
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Putting on for North East LA: The AUD RIGO Movement
AUD RIGO doesn’t sound like anybody else — and that’s exactly how he wants it. Hailing from North East Los Angeles and proud of…
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Synths, Soul and the City: Inside Desmond Michael’s World
Desmond Michael is a true product of Los Angeles — not just one neighborhood, but many. Born to a single mother from Hancock Park…
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Built from the Streets, Guided by God: Lucky Woee’s Journey
Lucky Woee’s story doesn’t start in a studio. It starts in Boyle Heights, East LA, and Hawthorne Raised in a single-parent household after losing…
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Behind the Chair, Behind the Mic: The Journey of Auuntieee
Born in Compton, California, and raised between Compton and Long Beach, Auuntieee is one of the most charismatic, fun, and talented up-and-coming artists and…
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From Louisiana Roots to Platinum Plaques: Neeko Baby’s Journey
From the church pews of Louisiana to platinum plaques and viral singles, Neeko Baby’s story doesn’t read like luck — it sounds like preparation…
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SpoKing V Delivers Powerful New Single “There’s No Other Way”
Rising artist SpoKing V is making noise with the release of his latest single, “There’s No Other Way,” now available on all streaming platforms.…
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From “LOV3 LOST” to “CH3RRY GIRL”: BC BACK3ND Stays Consistent
Inland Empire native BC BACK3ND is keeping his momentum strong with the release of his latest single, “Ch3rry Girl,” now available on all streaming…
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Faith, Family, and Focus: Inside Yung Deem’s Story
Out of Santa Maria, Yung Deem is building a name rooted in authenticity, work ethic, and evolution. His upcoming single, “HANDS SHOULDERS KNEES TOES,” set to release March 1,…
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Ratchet N Ruthless: The Reality Behind Jr Layz’s Sound
Rooted in South Central Los Angeles, specifically the Low Bottoms on the East Side. For him, the neighborhood isn’t a backdrop. It’s bloodline. He…
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