Emerging out of Sacramento, California, 4TheWinn is an artist bringing an organic, original sound and a personality that carries through his music. Blending humor, player energy, and an unapologetic approach, he creates records that don’t take themselves too seriously while still showcasing his ability as an artist.
Growing up in Sacramento, 4TheWinn describes his childhood as good, despite the challenges his family faced along the way. He credits his mother for making sure they always made the best out of their circumstances. As he puts it, she took their pain and made champagne. Even when money was tight, she made sure her children never felt like they were missing out. That foundation played an important role in shaping the person he is today.
His connection to music started much earlier than most. At just three years old, he was already rapping. His mother captured one of those moments on a camcorder, recording a video of him making a song while his younger brother played a stool like a guitar. Looking back, it was an early sign of something that would eventually become a serious passion.
As he got older, artists like Messy Marv, Suga Free, Larry June, and Waka Flocka Flame became part of his musical influences. Their different approaches to music helped shape his appreciation for originality, personality, and having fun with records.
Growing up in Sacramento, some of his favorite memories came from the local places and family homes where he spent his time. From Foothill Skating Rink, Country Club Lanes, and Hardwood Palace to visiting his great-grandmother, aunt, and uncle, those familiar surroundings helped shape his upbringing. He also remembers Willie J’s Burger, a local spot that has since closed. For 4TheWinn, those memories are part of what makes Sacramento home.
When it came to creating music, he eventually decided to take matters into his own hands. After getting tired of constantly paying for studio time, he learned how to engineer, invested in the right equipment, and began recording and creating most of his music at home. That decision gave him more control over his sound and allowed him to put his own vision into every record.
His motivation reached another level when he became a father. Having his daughter changed his perspective and pushed him to increase his effort in every area of life, especially his music and his hustle. He understood that it was time to take things more seriously and create something bigger for himself and his family.
Behind his journey is a strong support system that has continued to push him forward. He gives special recognition to his big sister Niyah, who has been especially vocal about him releasing music. In fact, she joked that if he didn’t start dropping records, she would create a burner account called “not4thewinn” and release everything herself. He also gives love to his brothers Booda, Zay, Ant, Premo, and Bo, along with his family, God, and his manager, The Godmutha, for believing in him and supporting his vision.
With his latest release, “Manuver,” 4TheWinn continues building momentum. He is also preparing to release his upcoming album, “Trolling and Trippin,” a project that captures exactly what his personality and sound are about. Describing it as an opportunity to talk his talk while having fun, he wants to bring back a style of rap that is entertaining, unapologetic, and sometimes controversial. One of the records to look out for is “Ayee Habibi,” which gives listeners another glimpse into the energy behind the project.
After putting time, effort, and personal investment into his craft, 4TheWinn feels his work is finally starting to pay off. He appreciates the opportunities coming his way and understands that this is only the beginning.
