Crücial: Writing for the Kids, the Truth, and the Long Run
Crücial’s story doesn’t come from one place — it comes from movement. Raised in a Navy family, his childhood was shaped by constant relocation,…
Read MoreCrücial’s story doesn’t come from one place — it comes from movement. Raised in a Navy family, his childhood was shaped by constant relocation,…
Read MoreSome stories aren’t linear—they move the way life does. Across cities, cultures, and seasons of growth. Born in Greenville, North Carolina, and raised between…
Read MoreLeA Robinson has spent her life around music, but her journey as an artist has always been about more than inheritance. With her latest single, “Fantasy…
Read MoreSeattle, Washington has always been the foundation of Yung Mondo’s story. Raised in West and South Seattle, his music is rooted in real experiences,…
Read MoreCompton has long been a proving ground for West Coast hip-hop, and Compton AV is one of the artists carrying that legacy with purpose. Named after Compton…
Read MoreBefore algorithms, playlists, and viral formulas dictated success, Los Angeles had movements that grew from the ground up. One of the most defining was…
Read MoreEmerging from Seattle’s Central District, Mafi D represents a generation shaped by neighborhood roots, shifting city lines, and firsthand experience. Raised around 23rd & Union before gentrification…
Read MoreFijiana is an artist who has built her career by being honest about who she is and where she comes from. Raised in the Bay Area and…
Read MoreSan Bernardino California native “Ritha” announces his new project “Set it Off” set to release December 30th. One of the most talented up and…
Read MorePapatoohussle’s story starts at Cedars-Sinai and unfolds in the heart of South Central Los Angeles. Raised in an environment that demanded awareness, toughness, and…
Read More