A Genuine Voice From Oxnard: The Story of Goldiie Lux
Oxnard, California native Goldiie Lux is one of the most talented artist representing the West Coast. Raised in a coastal city known for its beaches, strawberry…
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Raised in the Ghetto, Made in Oakland: The Story of Baby Gas
Born and raised in East Oakland, California, Baby Gas has become one of the most authentic voices in Bay Area hip-hop — a rapper who…
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A Cross-Border Collaboration: Eden La Torre x AB96 Drop Sin Fronteras
Mexico’s own Eden La Torre has teamed up with West Coast native AB96 for their highly anticipated joint project Sin Fronteras, released on March 4th and now available on…
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Sacramento’s Kiii Launches Artist Union Under TSE4VR, Debuts “YOU HAD TO BE THERE…” Tour in Northern California
Kiii has officially launched The LOOP, a structured artist union operating under his touring and logistics company TSE4VR, now active across four California chapters.…
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Missed Calls, Real Growth: Inside Brandon Marquiste’s Evolution
Lynwood’s own Brandon Marquiste is one of the most talented up and coming artist out the city. His childhood was steady, simple, and rooted in sports—just…
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Yung Deem Releases “Hands, Shoulders, Knees, Toes” Featuring Chef & Prod. By Lil Bonez
Santa Maria, California native Yung Deem teams up with rising artist Chef and producer Lil Bonez for the official release of his new single, “Hands, Shoulders, Knees, Toes,” now available on all…
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From Eastside Long Beach to YuckMouth Records: The Rise of TeeEs3x
Born and raised on the east side of Long Beach, TeeEs3x grew up between the north and eastside of the city. Music was always close…
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Built in Funktown: The Story of East Oakland’s 1100 HIMSELF
Rising out of East Oakland, 1100 HIMSELF carries his neighborhood with him in both name and sound. Raised in Funktown around 11th Avenue and East 24th…
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In Just 10 Days: 13k YouTube Views, 40k+ Streams, 25K on Spotify for Litty Rik’s “Ready”
Arcadia, California native Litty Rik is building serious momentum in 2026. The rising artist recently released the official video for his single “Ready,” featuring Ariel Matthew, and the…
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Authenticity, Perseverance, Hustle: Vick FoeNick’s West Coast Story
Sacramento has a long history of producing artists who turn struggle into substance. Rising rapper Vick FoeNick is adding his name to that legacy,…
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