Born in Northeast LA, Built by the Hustle: YFEGUERO’s Journey
YFEGUERO grew up all around Northeast Los Angeles, shaped by a city that moves fast and teaches you early. His childhood was simple in the best…
Read MoreYFEGUERO grew up all around Northeast Los Angeles, shaped by a city that moves fast and teaches you early. His childhood was simple in the best…
Read MoreLeeloSVG is a product of South Central Los Angeles, shaped by inner-city classrooms, tight-knit communities, and a culture that teaches you how to create something meaningful…
Read MoreRaised in North Long Beach, Jooba Loc’s upbringing was defined by street influence and real life lessons. The experiences of his early years —…
Read MoreCallMeTee doesn’t talk about North Long Beach like a place he escaped — he talks about it like a foundation. His story starts in the…
Read MoreLioness of Yah’s journey didn’t start in a studio—it started in the church. Raised in a deeply religious household, her early years were structured…
Read MoreCompton California native Hitta J3 didn’t come into the spotlight overnight, and that’s exactly what makes his rise feel earned. Coming out of the West Coast with…
Read MoreX-O-Tica didn’t grow up chasing a spotlight. Her story starts in Compton, later stretching into the Inland Empire, shaped by long days, real responsibility,…
Read MoreInland Empire native “BC BACK3ND” recently released his single “LOV3 LOST” currently available on all streaming platforms. Make sure to check out the full…
Read MoreSeattle’s hip-hop scene might not always be on everyone’s radar, but artists like MikeJack3200 are steadily changing that. Raised in Seattle, Washington, he has spent years…
Read MoreRising Seattle artist GmdCash continues his momentum by linking up with two of the West Coast’s most talked-about artists, MikeJack3200 and Frostydasnowmann, for the remix to his smash record, “Bump…
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