Category: West Coast

Sadboy Loko’s story was never designed for easy wins or overnight success. It was shaped in real time — by instability, loss, loyalty, and…

Rojo’s story begins in Compton, a city with a deep musical lineage and an even deeper sense of resilience. In 2013 he moved to San Pedro, a…

Reem Riches is a West Coast standout whose career has been shaped by persistence, real-life experience, and growth through adversity. Emerging from the Los Angeles…

SKRAPP! is an rising hip-hop artist bringing raw energy and real-life perspective to his music. Though born in Phoenix, Arizona, he grew up in…

Key’ijah is a gospel hip-hop artist from Riverside, California, building her own lane through faith-driven music that feels honest and rooted in real experience. Her…

Yhung Breezy is a rising voice coming out of Stockton, California, rooted in the southeast side of the city from the Sierra Vista Projects.…

BMG Dmack has been building his name brick by brick, leaning on a sound that’s melodic, honest, and centered on real life. His music…

Paris Nights is the kind of Oakland voice that sneaks up on you: warm and confident, then sudden and sharp — a rapper who…

Sacramento’s own Kiii didn’t just release an album—he cracked open a whole world and let people walk through it. VOILÁ, his 15-track statement piece, landed…

San Bernardino has produced its share of musical personalities, but Professor Majic moves through the city with the kind of quiet confidence that comes…