SQUAL’s World Is Loud, Playful, and Unapologetically His Own
There’s no rulebook guiding SQUAL’s rise out of Seattle, and that’s exactly the point. With the release of FUN!, a four-track EP that leans fully…
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Vallejo’s Own “LaRussell” An Independent Rapper’s Quest to Sell 100K Albums From Home
Vallejo has always produced artists who move a little differently, but LaRussell is operating on an entirely separate frequency. No rollout templates. No label…
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Gmdcash Is Back and Focused: New Single “I’m The Product” Out Now
Seattle, Washington native Gmdcash returns with his first single following his release from jail. His new track, “I’m The Product,” marks the beginning of a new chapter and…
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Mid City to Inglewood: 4QM Sito’s Drop’s New Project “Fourth Quarter”
Get familiar with 4QM Sito, hailing from Los Angeles, California—specifically from Mid City to Inglewood. He recently released his highly anticipated project, Fourth Quarter, now available…
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FTA BAM: Street Soul From Oak Park, Sacramento
Coming out of Sacramento’s Oak Park neighborhood, FTA BAM is an artist shaped by environment, loss, and raw self-expression. Raised in a section of…
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Still Standing on His Own: The Evolution of RJmrLA
RJmrLA’s story is inseparable from Los Angeles. Raised in South Central, his music has always carried the weight of where he’s from—unfiltered, energetic, and…
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From Oceanside Blocks to the Booth: Apex Kid’s Story
Coming out of Oceanside, California, Apex Kid’s story is rooted in family, survival, and creativity shaped by the environment around him. Raised in a…
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From Lunch Freestyles to Live Stages: Seattle’s Own “Yung Mondo”
Seattle, Washington has always been the foundation of Yung Mondo’s story. Raised in West and South Seattle, his music is rooted in real experiences,…
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Compton AV’s Rise Through Consistency and Authenticity
Compton has long been a proving ground for West Coast hip-hop, and Compton AV is one of the artists carrying that legacy with purpose. Named after Compton…
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Young Sam: From the Jerk Era to a Lasting West Coast Voice
Before algorithms, playlists, and viral formulas dictated success, Los Angeles had movements that grew from the ground up. One of the most defining was…
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