Atlanta has produced some of the most influential voices in hip-hop, and among the city’s respected lyricists is Deante’ Hitchcock—an artist known for blending storytelling with great lyricism.
Born Deante’ Van Hitchcock on March 10, 1993, in Riverdale, Georgia, he grew up surrounded by music and creativity. His introduction to the art form came early, thanks to his uncle, Marlon Hitchcock, who co-wrote TLC’s iconic hit “No Scrubs.” Watching his uncle work helped spark Deante’s interest in music and gave him an early glimpse into what a career in the industry could look like.
While growing up in the Atlanta area, Hitchcock spent much of his childhood with his mother and other women in his family after his parents separated when he was young. Those experiences shaped his perspective and later became a major influence on his music. His lyrics often highlight vulnerability, respect for women, and reflections on real-life relationships—topics that set him apart in a genre often dominated by bravado.
Hitchcock first began rapping around the age of 12, initially performing in a small group before developing his own voice as a solo artist. As he grew older, music became more than just a hobby. While attending Georgia Southern University, he started releasing music independently and building a small but dedicated following online. Eventually, he made the bold decision to leave college during his junior year to pursue music full-time—a risk that would soon begin to pay off.
In 2012, Hitchcock released his first mixtape, “19 Summers,” marking the official beginning of his career. Over the next few years, he continued developing his sound with projects like “Wishful Thinking” (2015) and “Good” (2016). Around that same time, he gained attention across the internet through a series of weekly freestyle videos known as “New Atlanta Tuesdays.” The clips showcased his lyrical ability and helped introduce him to a much wider audience.
His momentum continued to grow, eventually leading to a major opportunity. In 2017, Hitchcock signed with ByStorm Entertainment and RCA Records, marking a turning point in his career.
By 2019, his name was circulating throughout the hip-hop community after he appeared on the Dreamville compilation album “Revenge of the Dreamers III,” delivering a standout performance on the track “PTSD.” The project went on to receive a Grammy nomination, bringing even more attention to Hitchcock’s talent and placing him among a new generation of respected lyricists.
The following year, he released his debut studio album “Better,” a project that showcased his growth as both a rapper and storyteller. The album featured collaborations with artists like JID, 6LACK, Young Nudy, and Miguel, helping expand his audience while maintaining the introspective style that defines his music.
Outside of music, Hitchcock has also used his platform to give back to his community. Through initiatives like the Mother God Project, he has supported women entrepreneurs in Atlanta by helping provide resources and business opportunities—an effort that reflects the respect for women often heard in his lyrics.
Today, Deante’ Hitchcock continues to evolve both as an artist and as a man. Fatherhood, personal growth, and life experiences have all influenced the direction of his recent music.
His latest release, a three-song EP titled “Paper N Power,” continues his tradition of honest storytelling and sharp lyricism. The project gives fans a fresh look at Hitchcock’s mindset while reinforcing why many consider him one of Atlanta’s most underrated voices in hip-hop.
With more than a decade in the game and a catalog built on authenticity, Deante’ Hitchcock remains committed to telling real stories through music. As his journey continues, one thing is clear—his voice is one that hip-hop will continue to hear for years to come.
