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STORY: From Professional Hoops to a Sound Built on Experience

Story is a product of the Bronx — shaped by independence, adversity, and self-reflection. Raised as an only child without his father present, he learned early how to stand on his own. That sense of isolation and resilience has become a defining thread in his music, where honesty takes priority over polish and lived experience drives every record.

Before music entered the picture, basketball was everything. Hooping wasn’t just a hobby — it was the future. Story took that passion overseas, playing professional basketball until an injury abruptly ended the run. What followed was an unexpected pivot. With the game taken away, music surfaced “out the blue,” becoming a new outlet for pain, frustration, and identity when everything he planned shifted.

That emotional foundation shows in his catalog. Songs like “Mood,” “I Know,” “Oh Why Why,” “Demon,” “No Hook,” and “7AM In Cali” highlight his range, moving effortlessly from high-level rap to melodic records without losing authenticity. His versatility isn’t forced — it’s a reflection of different moods, moments, and chapters in his life.

Story’s sound draws from multiple cultures and regions. Grounded in New York grit, he blends Caribbean energy and Afrobeat influences to shape something personal and hard to categorize. He describes his music as “pain hip-hopper” energy, paired with what he calls “my own vibe” — a balance of vulnerability and confidence that sets him apart.

Fatherhood added another layer to his evolution. Becoming a father taught Story how to sacrifice and instinctively put someone else first — a new feeling for someone who grew up an only child. That shift in perspective deepened both his life and his artistry, bringing more purpose and responsibility into his work.

Outside of music, Story places heavy emphasis on fashion. His style is intentional, expressive, and reflective of his identity, serving as another way he communicates without saying a word.

That growth and mindset come full circle on his latest single, “OutSide.” The record captures the tension between survival, ambition, and reflection — a snapshot of where Story is now, both personally and creatively. As he continues carving his lane, Story stands as an artist driven by experience, evolution, and a sound that remains unmistakably his own.

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