In the crowded world of streetwear and urban fashion, few names have carved out as much intrigue and momentum recently as Desto Dubb. He’s not just a designer with a cult following — he’s the founder behind one of the most talked-about brands on the West Coast: That’s A Awful Lot Of Cough Syrup. On top of that, Desto has ventured into the lifestyle and tobacco-wrap space with his tie-up in the brand Loose Leaf. His story is one of grit, branding instincts, and building from nothing.
Desto’s path didn’t begin in glossy studios or fashion schools, he started by selling product out of the back of a van in a parking lot, hustling drops and tee shirts. Over time, that hustle evolved into multiple storefronts across Los Angeles.
His brand name, That’s A Awful Lot Of Cough Syrup, stems from an viral moment — after a law enforcement encounter where someone commented, “That’s an awful lot of cough syrup.” That remark stuck, and Desto transformed it into identity, brand aesthetic, and cultural reference.
Desto’s fashion mission carries a certain double edge: the gritty, raw energy of street culture, merged with design-forward sensibilities. Over time, Awful Lot Of Cough Syrup has attracted attention beyond local customers. It’s now seen on major artists and celebrities and has become one of the more sought-after labels in the streetwear circuit.
