NB#3 comes out of Carson, California, from Del Amo to be exact—a place he describes as beautiful, but unforgiving if you’re not built to survive it. His story is rooted in pressure, responsibility, and resilience. Raised in a packed household by a grandmother who held together nine children and twelve grandchildren under one roof, he learned early what it meant to adapt, endure, and stand firm. That environment didn’t just shape him—it forged him.
By fourteen, life had already taken a sharp turn. Sentenced to YA, NB#3 leaned fully into the streets, carrying the weight of his surroundings and the lessons that came with them. Music had always been present in his life, introduced at a young age, but it wasn’t until more recently that he made the decision to treat it as more than expression—to turn it into a mission. What pushed him was bigger than fame. It was the influence he realized he had on younger generations, and the responsibility that came with it. He wanted to build something real, a platform that could give the youth an outlet, direction, and opportunity where few existed.
That same mindset fuels his long-term vision. NB#3 is focused on evolving 9illionaire Production Entertainment into a full-scale brand, merging music and fashion under one banner. For him, it’s about ownership, longevity, and creating something that extends beyond a single lane. Right now, he’s actively pushing his upcoming mixtape, The Streets Favorite Artist Vol. 2, a project that continues his raw, unapologetic narrative. He recently dropped a standout single, “POP A Bottle,” featuring Bay Area artist D’ Barbie, and the record is already picking up serious traction.
When asked to describe his sound, NB#3 keeps it simple and uncompromising: authentic and original. No co-writers. No ghostwriters. Every bar comes straight from lived experience. His music is built on truth—on survival, loss, growth, and the storms he’s endured. What separates him from the crowd isn’t a trend or a gimmick, but the fact that his lyrics reflect real trials and tribulations, offering hope to people still trying to make it through their own.
Beyond the music, NB#3 takes pride in the impact he’s having, both on the youth who look up to him and on fellow artists watching his evolution in real time. His creativity is impulsive, but his strategy is disciplined: persistence, consistency, and relentlessness. He believes momentum comes from showing up every day, regardless of obstacles.
His ambitions stretch far past the booth. In addition to rap, NB#3 is an up-and-coming author, a motivational speaker for troubled youth throughout Los Angeles County, and an active advocate for senior citizens and the city’s less fortunate transients. Giving back isn’t a side note in his story—it’s a core chapter. And while he jokes that after Rihanna’s Super Bowl performance he’d love to headline one himself, the confidence behind the statement is real. He sees no limits.
Along the way, NB#3 has built a solid network, working alongside names like Adam Pacman Jones, BMF Roccett, Snoopy Blue, East Side Kboy, super-producer Dae1, Leeky 2x, D’ Barbie, Mr. White Dogg, and others. Each collaboration adds another layer to a career that’s still unfolding, driven by purpose, truth, and an unshakable belief in what’s possible.
