Category: West Coast

Rising out of East Oakland, 1100 HIMSELF carries his neighborhood with him in both name and sound. Raised in Funktown around 11th Avenue and East 24th…

Arcadia, California native Litty Rik is building serious momentum in 2026. The rising artist recently released the official video for his single “Ready,” featuring Ariel Matthew, and the…

Sacramento has a long history of producing artists who turn struggle into substance. Rising rapper Vick FoeNick is adding his name to that legacy,…

AUD RIGO doesn’t sound like anybody else — and that’s exactly how he wants it. Hailing from North East Los Angeles and proud of…

Desmond Michael is a true product of Los Angeles — not just one neighborhood, but many. Born to a single mother from Hancock Park…

Lucky Woee’s story doesn’t start in a studio. It starts in Boyle Heights, East LA, and Hawthorne Raised in a single-parent household after losing…

Born in Compton, California, and raised between Compton and Long Beach, Auuntieee is one of the most charismatic, fun, and talented up-and-coming artists and…

Out of Santa Maria, Yung Deem is building a name rooted in authenticity, work ethic, and evolution. His upcoming single, “HANDS SHOULDERS KNEES TOES,” set to release March 1,…

Rooted in South Central Los Angeles, specifically the Low Bottoms on the East Side. For him, the neighborhood isn’t a backdrop. It’s bloodline. He…