Still Standing on His Own: The Evolution of RJmrLA
RJmrLA’s story is inseparable from Los Angeles. Raised in South Central, his music has always carried the weight of where he’s from—unfiltered, energetic, and…
Read MoreRJmrLA’s story is inseparable from Los Angeles. Raised in South Central, his music has always carried the weight of where he’s from—unfiltered, energetic, and…
Read MoreComing out of Oceanside, California, Apex Kid’s story is rooted in family, survival, and creativity shaped by the environment around him. Raised in a…
Read MoreSeattle, Washington has always been the foundation of Yung Mondo’s story. Raised in West and South Seattle, his music is rooted in real experiences,…
Read MoreCompton has long been a proving ground for West Coast hip-hop, and Compton AV is one of the artists carrying that legacy with purpose. Named after Compton…
Read MoreBefore algorithms, playlists, and viral formulas dictated success, Los Angeles had movements that grew from the ground up. One of the most defining was…
Read MoreEmerging from Seattle’s Central District, Mafi D represents a generation shaped by neighborhood roots, shifting city lines, and firsthand experience. Raised around 23rd & Union before gentrification…
Read MoreFijiana is an artist who has built her career by being honest about who she is and where she comes from. Raised in the Bay Area and…
Read MoreSan Bernardino California native “Ritha” announces his new project “Set it Off” set to release December 30th. One of the most talented up and…
Read MorePapatoohussle’s story starts at Cedars-Sinai and unfolds in the heart of South Central Los Angeles. Raised in an environment that demanded awareness, toughness, and…
Read MoreDevanté—known to listeners as Fly Money Té—comes from a place that shapes you early. Born in Fresno, California and raised in Madera from the age…
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