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Category: Featured

Categories Articles Featured

WattsHomieQuan Balances Comedy, Culture & Community

  • 5 days ago

Born and raised in the heart of Watts, California , TyQuan Givens — better known as WattsHomieQuan— has transformed personal experiences and street-level storytelling into…

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Categories Articles Featured

03 Greedo: From Watts to the World — The Unbreakable Spirit Behind Another Night Out

  • 2 weeks ago

03 Greedo’s story is one of resilience, creativity, and survival — a journey that has taken him from the streets of Watts to the national spotlight, through…

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Categories Articles Featured

Nef The Pharaoh: From “Big Tymin’” to ChangSzn 3, A Bay Icon Still Evolving

  • 2 weeks ago

When you think of Vallejo, California — the city that gave the world Mac Dre, E-40, and the hyphy movement — there’s no denying Nef…

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Categories Articles Featured

Hit-Boy’s Next Era: The Grammy-Winning Producer Steps Into True Independence

  • 2 weeks ago

After nearly two decades of defining modern hip-hop from behind the boards, Grammy-winning producer Hit-Boy is stepping into a new chapter — independence. For the first…

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Categories Articles Featured

Zoe Osama: From the East Side to the Main Stage — The Rise Behind Mr. Nobody

  • 3 weeks ago

From the heart of South Central Los Angeles, Zoe Osama has emerged as one of the most compelling voices in modern West Coast hip-hop. Known for…

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Categories Articles Featured

AMAYAJANE Bridges Cultures, From San Diego Roots to Philippine Heritage

  • 4 weeks ago

San Diego-born, California-raised, and deeply rooted in her Filipino heritage, AMAYAJANE is quickly carving out her lane as one of the most distinctive new voices to emerge in recent…

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Categories Featured Home

Larry Jayy: Crafting the Sound of Modern L.A.

  • 4 weeks ago

In the sprawling soundscape of Los Angeles, where producers and beatmakers emerge from every corner, Larry Jayy (aka MakinAllTheHits) stands out as a name quietly building…

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Categories Articles Featured

“That’s A Awful Lot Of Success — How Desto Built One of the Hottest Brands”

  • 4 weeks ago

In the crowded world of streetwear and urban fashion, few names have carved out as much intrigue and momentum recently as Desto Dubb. He’s not…

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Categories Articles Featured

From Compton Roots to Rising Star

  • 4 weeks ago

Emerging from the iconic streets of Compton, 1TakeJay has steadily built a reputation as one of L.A.’s most provocative and unpredictable voices. His catalog blends…

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Categories Articles Featured

“Gangsta Boogie” — Traffic’s Bold West Coast Statement

  • 1 month ago

Los Angeles’s rap scene just got a jolt of energy with Westside Traffic’s brand new single and music video “Gangsta Boogie,” a collab with West Coast Legend Jason Martin (formerly…

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